In 2013, DJI released the first model of the Phantom drone, an entry-level drone which was more user-friendly than other drones on the market at the time. In 2011, Wang met Colin Guinn at a trade show, and the two of them founded DJI North America, a subsidiary company focusing on mass market drone sales. DJI began to cater more to drone hobbyists in markets outside of China. In 2010, Wang hired a high school friend, Swift Xie Jia, to run the company's marketing. In 2009, DJI's components enabled a team to successfully pilot a drone around the peak of Mt. The company sold a modest number of components during this period, relying on financial support from Wang's family friend, Lu Di, who provided US$90,000 and managed the company's finances. The company struggled at first with a high degree of churn among employees attributed to Wang's abrasive personality and perfectionist expectations. He used the proceeds to move to the industrial hub of Shenzhen and hired a small staff in 2006.
Wang built the first prototypes of DJI's projects in his dorm room, selling the flight control components to universities and Chinese electric companies. He was part of the HKUST team participating in ABU Robocon and won third prize. Born in Hangzhou, Zhejiang, he enrolled as a college student in the Hong Kong University of Science and Technology (HKUST) in 2003. The company was founded in 2006 by Frank Wang (Wāng Tāo, 汪滔). History A DJI store in Shenzhen, Guangdong Their drones have also been widely used in the Russian invasion of Ukraine as weapons by both parties to the war. In December 2021, the United States Department of the Treasury prohibited investment in DJI by US individuals and entities, accusing the company of complicity in aiding the Uyghur genocide. US government institutions have prohibited the internal use of DJI products, but as of 2020, various agencies at the local and federal level continued to use DJI products. The company's products have also been used by militaries and police forces, as well as terrorist groups, with the company taking steps to limit access to the latter. Its camera drone technology is widely used in the music, television and film industries. It also designs and manufactures camera systems, gimbal stabilizers, propulsion systems, enterprise software, aerial agriculture equipment, and flight control systems.ĭJI accounts for around 76% of the world's consumer drone market as of March 2021. DJI manufactures commercial unmanned aerial vehicles (drones) for aerial photography and videography. ( Chinese: 深圳大疆创新科技有限公司 pinyin: Shēnzhèn Dà Jiāng Chuàngxīn Kējì Yǒuxiàn Gōngsī) or DJI ( 大疆创新 Dà Jiāng Chuàngxīn 'Great Frontier Innovations') is a Chinese technology company headquartered in Shenzhen, Guangdong, backed by several state-owned entities. or Shenzhen DJI Sciences and Technologies Ltd.
